Your Customers Want Tofu Cat Litter That Flushes AND Doesn’t Stick. These Two Demands Are Not Contradictory.
A client in the UK once told me something I’ve never forgotten. He said: “The people who buy tofu cat litter aren’t buying because they ran out of litter. They’re buying because they suddenly realized they’ve been settling for less.” He’s been in pet distribution for nearly ten years. Bentonite, crystal, pine – he’s done […]