Tus clientes quieren una arena de tofu que se pueda tirar al WC y que no se pegue. Estas dos exigencias no son contradictorias.
A client in the UK once told me something I’ve never forgotten. He said: “The people who buy tofu cat litter aren’t buying because they ran out of litter. They’re buying because they suddenly realized they’ve been settling for less.” He’s been in pet distribution for nearly ten years. Bentonite, crystal, pine – he’s done […]